Athlete branding in less popular sport: a triadic approach
نویسندگان
چکیده
منابع مشابه
Branding Gender in Sport: A Visual-Rhetorical Analysis of the Branding of Roller Derby
Branding a sport has a significant effect on its reception by the public, particularly for sports that are newer or for which consumer awareness is less. Hence, how a sport is positioned to potential spectators will likely play a key role in its success. Roller derby has been a part of American cultural landscape since the 1880’s and took its modern form during the Great depression. Historicall...
متن کاملSport Entrepreneurship: A Recent Approach in Entrepreneurship and Sport Management
Innovation, creativity and change are the key elements and unavoidable factors in sport. The importance of this issue encourages us to study sport from the point of view of entrepreneurship. During the recent years, spreading the sport management and development of entrepreneurship have created a new frame work in sport in a way that a new approach has been appeared regarding sport management a...
متن کاملSport-related concussion in the young athlete.
PURPOSE OF REVIEW The purpose of this review is to present an overview of sport-related concussion in the young athlete and review recent publications of clinical and scientific importance. RECENT FINDINGS Recent findings show that young athletes are more susceptible to concussions than older athletes and more likely to develop second impact syndrome, as well as long-term negative cumulative ...
متن کاملPrediction of intention to continue sport in athlete students: A self-determination theory approach
Grounded on the self-determination theory (Deci & Ryan, 1985, 2000) and achievement goals theory (Ames, 1992; Nicholls, 1989), this study via structural equation modelling, predicted intention to continue in sport from goal orientations and motivations among athlete students. 268 athlete students (Mage = 21.9), in Iranian universities completed a multi-section questionnaire tapping the targeted...
متن کاملAthlete burnout in elite sport: a self-determination perspective.
Using self-determination theory (Deci & Ryan, 1985) as the theoretical framework, we examined potential antecedents of athlete burnout in 201 elite Canadian athletes (121 females, 80 males; mean age 22.9 years). Employing a cross-sectional design, our primary aims were to investigate the relationships between behavioural regulations and athlete burnout and to examine whether self-determined mot...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: PODIUM Sport, Leisure and Tourism Review
سال: 2020
ISSN: 2316-932X
DOI: 10.5585/podium.v9i4.17580